Greg Levenson is the third-generation owner of the local Southwest Capital Bank. “Our family is heavily intertwined with not just this institution but New Mexico as an institution.” Greg inherited the family business from his grandfather, S.D Levenson, who purchased the bank in the 1960s. S.D. Levenson immigrated to west Texas and became a traveling salesman. During his work, often stopped by local New Mexican communities which eventually captured his heart. Inspired by that love, S.D. decided to move his family to New Mexico and start a new life there, purchasing the bank with other investors. That love for the community continues today with Greg Levenson. Greg explains how the C.A.R.E acronym describes his business approach. C, which stands for community, is very important. Living in the community, being a part of their lives, and understanding the locals needs help stand them apart from other banks. A, which stands for accountability, and knowing your neighbors are giving you their life savings and in trusting you to do the right thing. R, for relationships, and personally know your customers. Knowing his customers personally goes hand in hand with E, the Entrepreneurial Spirit. Greg often helps local start-ups get off their feet and start running with funding, resources, and assistance. Greg and his bank focus their efforts on helping local businesses.
Greg states that “it is important for me that New Mexico is a place that people want to live, because I’ve got two little people that I want to see live here.” Greg explains that he hopes his children, who are currently still in grade school, will eventually take over the family business and become the fourth generation to operate the bank. Like his children, Greg was born and raised in New Mexico. His first job was with his family’s bank at the age of 10. He later traveled away for college, but came home days after graduating. Greg voiced “I love New Mexico! I think New Mexico is the land of enchantment.” He explains that although there are some things New Mexicans can change and make better, New Mexico is a great place for entrepreneurs and there is “tremendous” opportunity here. There are so many things to love about New Mexico: the food, the four distinct seasons, and the culture in particular. New Mexico’s culture is unique in the United States, and there’s no where in the world like it. Greg loves his community and works hard to improve the lives of those around him. As a banker, he is honored to help his community and to be a part of their everyday lives. “I think the opportunity is here, and there is an opportunity across the board – An opportunity to make a difference for those who want to be involved.”